Happy EOFYS – from Foxtel
It’s the festival every family loves – EOFYS, the End Of Financial Year Sale – or so Foxtel would have viewers believe in this tongue-in-cheek spot.
Created by Sydney agency Three Drunk Moneys, the ad is a tactical one to promote the pay TV operator’s aggressive subs drive featuring a free 12 month sub to the Foxtel iQ.
My four year old son starting singing Happy EOFYS to me yesterday followed by the question – What is EFS mummy? – Not sure what the TM is for this ad, but 4YOs love it or perhaps too much TV is being watched in my household!
Yet again another great Ad from The Monkeys. I wonder if someone will borrow this idea from them too ???
Actually Anon I was biting my tongue on this but since you raised it The Monkey’s Ad was borrowed from Fallon New York for Virgin Mobile. It was done a number of years ago.
Their Foxtel League is borrowed from ESPN Sports Center…
The Foxtel Through the Ages spot (don’t know its official title) as done for Sony years before…
I like the guys personally but there’s not much new or original here. Pays to keep you ‘inspiration’ better hidden.
are we all to develop EOFYS complexes?
I don’t usually like to be a creative wet blanket, but this was a pretty high-profile ad to ‘borrow from’.
https://www.youtube.com/watch?v=t0om43cmYP8&feature=related
I guess the question is whether or not it’s okay to do it. Probably does a pretty good job for Foxtel, and the Amazon ad never ran in Australia. So maybe that makes it okay?
Thanks to David for a balanced argument. I say – yes its ok to borrow…
If every ad on TV had to pass the Mumbrella/Campaign Brief ‘can I recall a similar ad in the history of advertising that somehow uses the same conceptual idea or creative insight’ test then there would be less ad breaks (hmmm…) If ‘Madonna and Child’ was an ad concept – then the Italian Renaissance would never of got off the ground either.
While a Christmas carol parody is not new, EOFYS its a smart and well executed ad that has significant cut through and originality (within the context of the consumer audience it is being broadcast to).
It’s an incredibly catchy (and random) ad.
I’ve heard a few people talk about it but mainly to ask what the acronym means.
The 12 months free IQ message is probably lost (at least on the first view) because there’s so much going on in the ad but it certainly grabs your attention and in times of doom and gloom and recession, they’ve tried to come out with a happy message (even though EOFY is a month away still)
people have seriously asked what he acronym means?
Actually this is where their ‘inspiration’ comes from:
‘Happy Chrismahanukwanzakah’
https://www.youtube.com/watch?v=73vcbde8Cb8
How much better is the original. Ari is gold.
Yep seriously – they’ve said ‘have you seen that Foxtel ad? what the hell is it about?’ and then of course people have to explain it
I’m intrigued that the Monkeys are being accused of nicking two completely different ideas/ commercials. Can we decide which one it is please?
Do you think those two ads had their ideas independently of each other?
Or isn’t there perhaps a third, crazy possibility that the Monkeys also had the similar idea independently of those ads?
Cheers,
Tim – Mumbrella
I think mumbrella, is right. I personally have come up with a creative print ad only to find the exact same concept a few months later in an AWARD annual and I definitely know that I’d never seen the ad before. Is it so far fetched to think that you could be the only person to ever have that one Idea?
This is why as creatives it pays to be constantly watching and viewing ads from all over the world.
Thanks
My son is eight and loves the ad. Consequently we hear the melody in the evenings when we’re all home from work which is a free kick for Foxtel. I don’t care that the ad had its concept from other ads (if this is indeed the case) as the treatment on this version is fairly entertaining.
We are planning on having an EOFYS themed party.
Hey guys,
I know the exactly how the Monkeys must feel, cause I actually had the EOYFS idea for another client a couple of months ago. It was practically word for word! But it was for a completely different client and I don’t even know who these monkeys are, but you can imagine… 2 very similar ideas coming from 2 very different places… but only one client brave enough to do it.
It’s like when you walk into a shop and all the dresses on the rack are completely different and you grab one and then go to a party 2 weeks later and every b*tch in town is wearing the same dress and then when you’re in the toilets you say “did you get that dress on sale from such and such?” and they say “no”. See what I mean? It’s just uncanny.
I guess what the monkeys prove is that if you put a typewriter in a room for long enough you’ll get shakespear… or some ads that are original and funny when seen in the context of our culture but kind of similar to all the other dresses at the party.
Yeah.
Werd.
I didn’t know monkeys made ads! You learn something every day…
Seems the happy EOFYS term is catching on, http://www.superliving.com.au/.....%20Feature