Why hard-to-win awards are good awards
This year’s Mumbrella Awards are going to be tougher to enter than ever before. Which makes winning one worth even more. As the call for entries goes live, Tim Burrowes explains the changes for this year.
Please don’t hate me.
I hear a common complaint about some industry awards, and I’m afraid it’s mostly my fault.
About seven years ago, I oversaw the first couple of years of the B&T Awards. In some categories, I introduced a new idea into the market – finalists were invited to present in person to the jury. I’ll explain my reasoning in a moment.
well said Tim!
Is it an option to present entries to the jury in interpretive dance?
Mia,
It is positively encouraged.
Cheers,
Alex – Mumbrella
Visiting Creative AND Media Agencies… Progressive. This must be 2014! 😉
I think the jury process is a brilliant addition to awards.
From an entrant’s perspective, it’s extremely difficult to condense everything into a prescribed entry process so meeting the judges face-to-face enables you to give them a tangible experience of your agency/campaign.
And for judges, they get to address any questions/concerns upfront so that they can make a more informed decision on the winner.
Great move.
Yet B&T gave out awards to a winery over Virgin Mobile as client of the year (on the back of the Doug Pitt campaign) because, as rumour had it, the winery stocked their coffers full of wine.
Awards should be objective, drilled down in silence and separation, not based on submission only, but based on submission and industry knowledge.