Hardhat appointed by Destination Phillip Island for tourism push

Independent agency Hardhat has been appointed by Destination Phillip Island to lead a new marketing initiative, following a competitive pitch process.

Working with Destination Phillip Island’s marketing team, Hardhat will be looking to ignite local and interstate tourism back into the region (once borders reopen) in order to counteract the loss of tourism and income as a result of lockdowns and a continued freeze on international tourism.

Co-founder and strategy director of Hardhat, Dan Monheit said: “From the Australian Motorcycle Grand Prix to the much-loved Penguin Parade, Phillip Island is already a well known destination for Victorians. However, Phillip Island has so much more to offer. Through this campaign we will surface and celebrate the island’s diverse offering at a time where domestic tourism is surging.”