Harley-Davidson ANZ appoints Thrive as PR & social media partner

August 1, 2022 10:22

Harley-Davidson Australia & New Zealand is boosting its communications efforts with the appointment of Thrive PR as the company’s exclusive PR and social media agency.

The partnership will see Thrive spearhead a number of key initiatives, to excite and capture a new generation of riders in Australia and New Zealand. Activities will include consumer and business media relations and events alongside content creation and digital strategy to enhance Harley-Davidson’s social engagement and awareness. Thrive will also take over influencer relations and Harley-Davidson’s famous bike experience program.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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