Harvest Snaps calls upon playful mascot for latest campaign, via Hook Creative Studio

Healthy snack brand Harvest Snaps has brought back its fun-loving mascot for a new campaign via Hook Creative Studio.

The mascot in question, a giant snap pea named Penelopea, stars in a 30-second spot that sees her help a woman decide between a healthy and unhealthy snack – by pushing aside everything in favour of Harvest Snaps Multi-packs product. In addition to the 30-second video, there are also six and 15-second materials across social channels, BVOD TV, and digital platforms.

The campaign was developed to showcase Harvest Snaps as a healthy, crunchy snack food.