Havas ANZ expands Olly Taylor’s CSO role

Havas ANZ has appointed Olly Taylor to be its chief strategy officer (CSO) for the group.

The move sees Taylor’s remit expand to cover leading integrated strategy for the communications group’s media and creative agencies. Taylor will help unify “the full breadth of the group’s strategic capability together across the region”.

Taylor has held senior leadership roles at Havas Australia for more than 10 years, including CSO at Havas Host (and Host Sydney). Prior to his expanded position, Taylor served as the CSO of Havas Creative Group Australia since mid-2021.

“Olly is one of the region’s most respected strategic thinkers, and he has been instrumental in shaping how we think and work across the Village,” Havas ANZ’s group chief executive officer, James Wright, said in a media release.

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“His expanded remit as CSO for Havas Group ANZ reflects both his influence and the strategic direction of our business.

“He deeply understands the challenge marketers face in a landscape of sameness, and he’s uniquely equipped to unify media and creative strategy into one deliberate, cohesive system.

“This role strengthens our commitment to being the most integrated and deliberately different agency group in the region.”

Taylor said in the release that “bringing the strategic strength of media and creative together, properly together, as one team is rare in this industry”.

“But it’s what brands need today. And it’s completely aligned with our ambition to be Deliberately Different, not different for the sake of it, but different with intent, backed by ideas that challenge expectations and drive impact.”

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