Havas Media Group appoints Rebecca Tos as managing partner of Havas Market×
Havas Media Group has appointed Rebecca Tos as managing partner of the new Havas Market× division, a local “evolution” of Havas Market to better integrate with the Group’s operations.
The global brand of Havas Market, a full-service e-commerce offering, launched locally less than a year ago with two talents, and the team’s current headcount has increased to ten.
Tos and Hyland
The introduction of Havas Market× signalled the integration of customer experience, e-commerce, and data within the main media business.
Tos’ past experience include being the managing director of Merkle’s performance, data, and tech businesses and five years as CEO of Columbus.
CEO of Havas Media Group, Virginia Hyland, said of Tos’ appointment: “Rebecca’s deep expertise in e-commerce, customer experience, data, CRM, tech, and performance made her ideally suited to build on the agency’s momentum from 2022’s client work and growth.
“Rebecca’s appointment comes as we reimagine the future and focus on seamlessly integrating customer experience, brand experience (activation and content), and media experience with the elevated Havas Market× offering.
“We have now moved our capability from optimising within channel to engaging and influencing audiences across the customer decision journey.
“Rebecca’s passion and experience in the retail sector, has already enhanced the agency, bringing customer experience to the fore, combining e-commerce consulting, marketplaces, SEO, email marketing, CRO, as well as data and analytics.”
“We know ecommerce. We know customer experience and I’m energized every day to be working with our exceptional talent and clients to continue optimising their customer experience throughout the e-commerce journey,” Tos said.
“Leveraging our proprietary technology and expertise, it’s incredibly rewarding, seeing the impact we have on customer conversion rates, experiences, and imperatively, our clients’ revenue and bottom line.”
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