Havas Media set for full launch into Australia with new management team

September 26, 2013 1:06

Wilson: Name linked with Havas Media role

Australia is set to see the launch of a new globally-aligned media agency with Havas Media expected to relaunch its brand at the end of the year when a local deal with Aegis Media expires.

The agency MPG, which rebranded as Havas Media at the start of the year, was originally launched as a joint venture with Mitchell & Partners mainly as a means of servicing MPG’s globally-aligned clients and as a local conflict brand for Mitchells.

But the purchase of Mitchells by Aegis Media saw MPG/Havas effectively being run by a rival global holding group.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

fleshpeddler 26 Sep 13

Ben Sjogren is one of the very best media thinkers in Australia

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Brillant Misfit 26 Sep 13

I used to work Mike and he’s a fooking legend

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Frank-NK-Furter 26 Sep 13

Well ‘Brilliant Misfit’ I too worked with Mike Wilson and yes, he is a legend, but I have it on very good authority that he’s not joining Havas but replacing Dawn French on the panel of Australia’s Got Talent.

You heard it here first

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