Havas Red launches B2B comms service globally
Havas Red has unveiled a new end-to-end strategic comms service for B2B businesses and brands, launching globally this week.
Designed to help B2B businesses confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations in the communications industry today, INDUSTRY will develop creative, purpose-driven, person-to-person communications campaigns that have tangible impacts.
To mark the launch, Havas Red has also released its latest white paper, ‘Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection’, which outlines best practices and trends for B2B brands. It outlines how to forge powerful connections with audiences across their the value chain – including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.
