North American outdoor and lifestyle PR agency enters Australian market

Boutique outdoor and active lifestyle PR agency, OutsidePR (OPR), has officially entered the Australian market to serve as a bridge for Australian and New Zealand brands wanting to head to the north, and vice versa.

The move comes after the agency identified a market gap resulting from increasing awareness and popularity surrounding active outdoor activities, sport, business and travel within the ANZ region. Moving forward, the agency will help Australian, New Zealand and North American clients enter and expand their presences into the aforementioned markets.

Michelle Bates, agency director and founder of content agency, The Outsiders – who also completed a 12-year stint at startup, technology and scaleup comms agency Bango PR – has been selected to co-lead OutsidePR’s operations down under as its public relations director.