HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe

December 18, 2020 11:20

Western Australia-based health insurer HBF has revealed the results of its creative and media pitch, with a new agency roster.

Leo Burnett Melbourne has been named creative agency of record, servicing HBF’s operations on the east and west coasts of Australia. Meanwhile, IPG Australia has been appointed to media and marketing services.

IPG Australia has been engaged in an ‘open architecture model’. UM will be the lead media agency within IPG Mediabrands, and 303 MullenLowe will take a role in marketing services. Mumbrella understands the media account is worth between $20 – $30 million annually.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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