HBF pitches creative and media accounts, worth $20-30m in media spend

September 14, 2020 10:32

HBF’s creative and media accounts are up for grabs in a pitch being run by Trinity P3.

Mumbrella understands the not-for-profit health insurer’s media spend sits between $20m and $30m annually, currently spread across an agency roster that includes Cummins & Partners, Leo Burnett, CHE Proximity, OMD, and Resolution.

HBF’s head of marketing, Louise Ardagh, confirmed the pitch, saying “it is a confidential process and we are well progressed down the path”. But the brand has “nothing further [to add] at this stage”.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.