HBF tells Australians ‘Everything’s going to be alright’ in crowd-sourced spot

Western Australian health fund, HBF, has responded to the COVID-19 crisis to tell Australians that ‘Everything’s going to be alright’.

Using clips sourced people self-isolating and working from home, and backed by the track ‘Alright’ by Mike Young, the spot conveys they message that while we cannot connect in a physical sense, there are other ways we can support one another.

The campaign, created by Cummins & Partners, follows HBF having to cancel its ‘HBF Run for a Reason’ charity event, which was anticipating 30,000 participants.