HCF CMO Jenny Williams resigns ‘to explore new options’

May 8, 2017 4:41

Little more than two years after joining HCF and leading the health insurer through a major rebranding exercise with The Monkeys, chief marketing officer Jenny Williams has resigned from the role.

Jenny Williams oversaw the rebranding of HCF

HCF confirmed Williams handed in her resignation on Friday.

Williams oversaw the decision to bring the insurer’s digital media in-house, with HCF crediting her for giving the brand’s marketing a strong digital focus.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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