HCF tests fitness of everyday Australians against Sydney Swans in new work
HCF is tracking the health and fitness of the Sydney Swans and four everyday Australians in a new content piece to showcase the importance of health for everyone.
The first episode: Kieran Jack vs Rohan MacPherson
The four-part series features Sydney Swans players Kieren Jack, Josh Kennedy, Luke Parker and Dan Hannebery, who are tracked by the Swans’ professional support team, Michael Rennie, conditioning assistant, and Elise Cameron, team dietician.
Oh dear – so very Sydney – suspect HCF just alienated membership of 17 other clubs around the nation
Kaye, you do realise that HCF is a sponsor of the Swans don’t you?
What objections do you have to sponsors utilising the talent and leveraging the brand that they financially support. Would seem like a logical and good strategy to me.