HCF uses gifts to attract new customers with a campaign set in a vending machine
Health insurer HCF is promoting its giveaway of free gifts to lure new customers in a new campaign set in a vending machine.
Created by Momentum Worldwide, the ‘HCF Fun Machine’ campaign features men dressed as a palm tree, a bicycle, and a shoe in a vending machine urging a new customer to “pick me” as other limited free gifts.
https://www.youtube.com/watch?v=qNLwET76lDw&feature=youtu.be
This is not doing great things for the category – “All health insurance is the same, so buy from us and get a voucher.” It’s sounding like car insurance.