News

Head of YouTube questions Total TV as VOZ launch looms, media owners counter the argument

Darcy Song

April 6, 2023 10:22

As the much-anticipated upgrade to Virtual Australia (VOZ) looms, Google’s head of YouTube & programmatic media, Caroline Oates, questioned how the market could talk about Total TV without including players like itself.

“We start here today, and we talk around TV at a TV event, but I’ve heard it used to refer to several things,” she told the crowd at the Future of TV Advertising event in Sydney.

Caroline Oates

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Caroline Oates Foxtel Mark frain Michael Stephenson Natalie Gabathuler-Scully Nine Entertainment Co PHD Ryan Ambrose Vevo VOZ YouTube

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