Headspace searches for Melbourne agency after DraftFCB closure
Youth depression charity Headspace is hunting for a new ad agency following the closure of DraftFCB Melbourne.
In a statement, the charity said it was “disappointed” by the closure of its agency, which it credited with having done some “brilliant” work on the brand.
DraftFCB closed following the loss of key client Honda earlier this week.
Headspace media advisor Carly Wright said: “We’ve been working with Draftfcb over the past 18 months to develop our national awareness campaign that talks to 12 – 25 year olds about mental health and wellbeing issues affecting them. The campaign was launched in April this year with an extremely positive response.”
Does the agency definitely have to be in Melbourne?