Healthcare disruptor says ‘buck that’ to traditional players in new national campaign

Women’s healthcare provider YOULY has launched a new national campaign declaring “buck that!” to long wait times, outdated waiting rooms, unnecessary pharmacy visits and slow access to services.

The wordplay aims to challenge the status quo and reach the target market of women aged 18 to 34 who value their time.

YOULY offers fast, convenient and accessible online access to women’s health and medicine, bypassing hurdles associated with traditional healthcare systems, company spokesperson Janet Duane said.

“With YOULY, women can access treatments and care conveniently and quickly, all from the comfort of their own homes,” Duane said.

“Our platform aims to eliminate the need to travel to see a doctor or visit a pharmacy, reducing the time wasted in waiting rooms and streamlining the healthcare experience.

“Women no longer need to leave their sofa or bed to receive quality care and prescriptions. Additionally, YOULY eliminates the need for finding childcare just to visit a doctor or obtain a medical certificate.”

The campaign comprises OOH and DOOH, retail displays, bus and rail activations, and online. The concept is from in-house by Midnight Health creative lead Aaron Nielsen.