HeartKids addresses congenital heart disease in new branding from Hulsbosch

HeartKids has launched a new brand strategy, identity and logo as it aims to enhance its profile amongst non-profits and raise the recognition of Congenital Heart Disease (CHD) as a priority in health care.

A first look at the new branding, created pro-bono by Hulsbosch, was provided to the market last week in a pro-bono campaign by DDB Sydney and Initiative.

The colour palette of the previous branding has been maintained, but the brand mark has been updated from the children forming a heart to a heart-shaped symbol detailed with a surgical scar.

Hulsbosch decided on the design as it better reflects the experience of those with CHD.