Heineken asks you to ‘Celebrate Whatever You Call Us’ in new campaign featuring Daniel Ricciardo

July 28, 2023 9:14

Heineken Australia is celebrating 150 years down under with a new campaign tapping into the nation’s love of nicknaming everything, via Saatchi & Saatchi.

The ‘Celebrating Whatever You Call Us’ campaign encourages Aussies to share their creative beer nicknames, with the intention of putting Heineken at the centre of it, showcasing its open-mindedness.

The local campaign, developed by Saatchi & Saatchi enlists fan favourite F1 driver Daniel Ricciardo to get Aussies’ creative juices flowing, as he riffs off multiple nickname ideas – ‘Mt Frothiuszko’, ‘Steve Brewscemi’, and even ‘Daniel Beerciardo’.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.