Heineken launches competition chatbot for Formula 1 event

February 22, 2018 10:18

Heineken Australia has launched a Facebook Messenger chatbot to give users the chance to win one of five VIP experiences to the Formula 1 2018 Rolex Australian Grand Prix’s Heineken Saturday.

Created by Zenith, Publicis Media and Momentum, the chatbot asks users questions including who will be headlining with a DJ set at Heineken Saturday and why you deserve to be one of the five winners.

The chatbot consists of three stages which will see users asked questions from the Heineken doorman, former Miss World Australia Erin Holland and Formula 1 driver David Coulthard.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.