Heineken recruits ex-Bachelor contestant Olena Khamula for Formula 1 activation

Zoe Samios

March 14, 2017 1:42

Heineken is gearing up for the Formula One with a live video stream activation featuring ex-Bachelor contest Olena Khamula which gives passers-by the chance to win a VIP experience.

Interactive billboards will run across Perth, Melbourne, Sydney and Brisbane

The ‘More than a race’ activations, which are appearing in locations with heavy pedestrian activity across Perth, Brisbane, Melbourne and Sydney, aim to connect with customers ahead of the Formula One Rolex Australian Grand Prix.

The live-streaming interactive billboards, created with JCDecaux, feature Heineken hostesses who will communicate with passers-by using real-time video technology. Sydney, Brisbane and Perth consumers will have the chance to win “the ultimate Heineken Saturday VIP experience” at the Formula One. In Melbourne at Southern Cross Station, those interacting with the activation can instantly win tickets to the event.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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