Hertz takes out airport supersites to showcase new car models

Tim Burrowes

April 30, 2010 12:15

Hertz, the car rental company, has today launched an outdoor campaign to showcase its new car models, positioning them as “fun, prestige and green”.

Hertz, Mumbrella

The campaign, developed through Publicis Mojo and ZenithOptimedia, encompasses 33 airport supersites, with 17 different creative executions.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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4 COMMENTS

Emma 30 Apr 10

Why on earth would Hertz screw with their logo like that??

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Mmmm 30 Apr 10

Hippys I know drive gas guzzling old bombs.

Anyhoo… shite ads. Am I supposed to laugh at the copy or how bad it is?

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version 3 May 10

A hire care company advertises its cars using outdoor at an airport! How is this news?

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Sutho 3 May 10

Frequency is certainly not an issue if you have 18 outdoor ads in the Sydney airport precinct….and the communication is already worn out after one trip to the airport.

A bit of overkill?

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