High quality Father’s Day advertising
If there’s one thing that Father’s Day is good for, it’s shifting booze.
Dr Mumbo’s not sure who’s best at it – the Coles-aligned Liquorland, or Woolies family member Dan Murphy’s.
On the one hand, Dan Murphy’s drew plenty of attention on Reddit Australia last week with its attempt to sell a $46,000 scotch.
Publishing the portrait version of the creative was no fault of Liquorland. oOh!media takes full responsibility here. Unfortunately, there was a human error on our side that saw a landscape creative accidentally get scheduled to a portrait sign. We identified the error quickly to have everything re-scheduled as it should within 30 minutes this morning. Fortunately, this is a rare mistake to occur on our digital network, however having identified where the scheduling error occurred, we are confident that this will not happen again.
Phil, I have nothing but respect for you and oOh! for posting this, not only owning the mistake but also defending your client. Good on you!