High-risk heist appears to be focus of new Lexus wingsuit ad from M&C Saatchi
A high-stakes car jacking appears to be the focus of a well-crafted new Lexus ad starring one of the world’s foremost wingsuit pilots Jeb Corliss.
According to the press release accompanying the new ad, created by M&C Saatchi, it is supposed to represent the car brand’s “belief in a confident new mindset”, with the ad following Corliss as he jumps from 12,000 feet in his wingsuit before landing on the back of a flatbed trailer carrying the new Lexus RX.
While his accomplice lands in front of the truck forcing it to stop Corliss lands on the back, jumps in the RX and drives it off.
https://www.youtube.com/watch?v=BtpRy4-cBHA&feature=youtu.be
I’ll have to try doing it.
for god sake stop the un-creative diarrhea and just show me the car.
Waste of money lexus. I WANT TO SEE THE PRODUCT AND PRICE not some drivel!!
Yeah. Car ads are so much better when you just see them driving through water in slow motion.
In fact, you should email Jonathan Glazer and let him know that he should recut his VW Polo spot, removing the first 90% and just leaving the car shot.
Job done.
Nice one ‘ow.’
ow… I don’t think this is a waste at all! Maybe if it was just for TV.. However it’s obviously been developed to be shared online which would make showing PRODUCT AND PRICE! silly as then it wouldn’t be as relevant abroad to different audiences..
great work team!