Hilltop Hoods partners with R/GA Sydney and Google Play Music to create interactive film for Through the Dark

Hip hop outfit Hilltop Hoods has partnered with R/GA Sydney and Google Play Music to create an interactive film for ‘Through the Dark’, a song written by the group’s Dan Smith as his son underwent treatment for leukemia.

hth-dark

The film combines mobile and digital technology to explore a father and son’s journey, with the use of dark colours illustrating fear, while light represents hope.

Viewers are able to navigate on desktop by using their mouse.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.