Historic Houses Trust rebranded as Sydney Living Museum
The Historic Houses Trust has been rebranded by Frost.
The announcement:
Frost* has collaborated with the Historic Houses Trust of NSW (HHT) to create a new brand to grow visitation and awareness of the leading cultural institution. The brand strategy, naming and identity work from the agency, represents a major brand overhaul for the HHT and has resulted in a new market-facing name and identity for the organisation.
The twelve properties managed by the Trust will be known as “Sydney Living Museums” in a move that promotes stronger understanding of their relationship as a collection of places that tell the story of living in Sydney.
Take it from me the Museum of Sydney is world class and one of my very favourites anywhere. Also the boat trip up to Paramatta and Elisabeth Farm is awesome. The house is the oldest European building in Australia. Mrs MacArthur was Cornish and her place in history has been very under reported. The original farmlands extended over much of Sydney urban area once and it is hard to imagine the pioneer-ness of it when you visit the quite humble little house. Fascinating part of Australian history. LOVE the re-branding.