Viewster hires a new sales director
Video on Demand platform Viewster has announced the appointment of Chrissy Griffin as its Australian sales director.
The announcement:
Viewster, a leading service for Video on Demand, today announces the appointment of Chrissy Griffin to the role of sales director for Australia. Griffin has worked in the digital advertising field for the past ten years, most recently at eBay Australia, where she was instrumental in rolling out a clear advertising offering to both agencies and clients.
At Viewster, Griffin will have responsibility for increasing the company’s brand awareness among the advertising agency community. Viewster is a global internet streaming service that provides on-demand movie and TV shows for free. The content is then interspersed with revenue-generating adverts.
“I’m excited to be part of Viewster, a vibrant, innovative company with incredible growth in Australia,” said Chrissy Griffin. “As more Australians, especially Gen Y, abandon appointment viewing, such as traditional TV, in favour of the on-demand format, I look forward to working with advertisers in Australia to take advantage of this shift in viewing habits.”
Griffin joins the company in Australia at a time when Viewster is making a raft of significant additions to its international online library. Spanning more than two hundred titles, the various new deals include highly popular Australian series, along with various American films that will be made available ad-based and free-to-watch to consumers in Australia, as well as across the U.S., U.K., Germany, and other countries internationally.
The highlights of the new additions to Viewster’s collection include the uniquely Australian and at times controversial, “At Home With Julia”, as well as a host of blockbuster American films featuring popular Hollywood stars like Ellen Page, Naomi Watts, Ryan Gosling and Zach Galifianakis. The cult-series, Flash Gordon, will also be added to Viewster’s stable.
The series and movies are licensed to Viewster through agreements with a range of top distributors, including ABC Commercial Australia.
“While Viewster has been providing the finest free, legal entertainment to its visitors since day one, this newest batch of more than 600 hours of programming marks a significant addition to our diversified content strategy,” said Kai Henniges, CEO of Viewster. “We are making in-demand films and series available on-demand in places they never have been and at a cost they never have been – completely free. All of this makes Viewster an attractive proposition for advertisers and we welcome Chrissy Griffin onboard to work with major brands in Australia to help them reach our growing customer base.
“We are working with a diverse assortment of partners to make this content available to our young audience on-demand,” added Henniges. “Many companies in the VOD space benefit from their partnerships with large providers of this content, but those partnerships can also be constraining, keeping great content – that should otherwise be available – behind a premium, walled garden. Viewster suffers from no such constraints. You can start watching the best film and television has to offer at the simple click of a button, without logging in or having to provide any payment information.”
To learn more about Viewster and its full range of newly available content, please visit http://www.viewster.com.
Source: Viewster press release
Wow! 200 titles! 600 hours of programming!
No wonder so excited. Must be delirious with TV then. Just looking at yesterday’s ratings (for both FTA and STV), there were over 1,700 programmes shown that clocked up over 4,000 hours.
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