Holden asks ‘you sure?’ through important life stages in latest Commodore campaign
Holden has again partnered with The Monkeys to launch a new campaign for its all new Holden Commodore, asking a boy “you sure?” as he goes through important life events.
The 60 second ad features a sister asking his brother “you sure you can be out late?”, a wrestling coach asking “you sure you’re okay?”, his friends asking “you sure about this?”, his friend asking “you sure about her” and his girlfriend asking “you sure we won’t get caught”.
Unbelievable, GM-H have completely lost the plot…
Couldn’t agree more
You sure you want to buy a Peugeot ??
Are you keeping up with the commodore? ‘Cos the commodore is keeping up with you!
Now there’s a campaign featuring the word commodore. Not sure I’ll be saying commodore for sure, or at all, in thirty years time.
Such a well made ad but how can they not see how wrong the ‘you sure’ tagline will go. Someone think of the memes!!
Oh my – this is a shocking ad. Where’s the car? I can not believe this gets through focus groups, marketing professionals and then is accepted by the people responsible for selling the cars. The Emperor is not wearing any clothes……..
I recon the Monkeys are going to want to unravel their brand from what appears to be disastrously off base briefs from the client. Not sure I’d want my agency associated with the direction Holden is tracking in.
Thought this for a self help promotion like Beyond Blue. As a Holden supporter I now need support. We need to save the Holden Brand!!!!!
Holden has overpromised an undelivered for years, no Holden in any market segment is close to the best available so why would you buy one?