Holden launches new Trax model with campaign created on mobile

Zoe Samios

February 28, 2017 12:08

Holden is pushing the technological capabilities of its Holden Trax, with a campaign created entirely through mobile devices.

The entire campaign, created by AJF Partnership was made using mobile phones

Created by AJF Partnership, the ad sees Holden ambassador Jane Lu, CEO of ShowPo, and professional surfer Nikki van Dijk, as they film the car features on a variety of mobile devices.

The ‘Mobile Made’ campaign aims to reflect the mobile-friendly technology which can be found in the new model, such as Apple Car Play and Android Auto features.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

ad Adam Francis AJF Partnership Campaign Holden Jane Lu Luke Bouchier Natalie Davey Nikki Van Dijk ShowPo

3 COMMENTS

Credit where it's due 1 Mar 17

The stills were the creation of Isamu Sawa, one of the truly nice guys in the industry and a cracking photographer as well.

User ID not verified.

Anonymous 2 Mar 17

So now every client will want to shoot their ads on mobile phones.

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producer 3 Mar 17

how the hell did they balance the remote head for the tracking shot.

are there sandbags on there with the phone?

User ID not verified.

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Holden launches new Trax model with campaign created on mobile

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