Holden pushes Australian future in campaign using kids
Holden has launched a new campaign which sees the company focus on its credentials for building cars for Australia and introduces the tagline ‘Let’s go there’
The new campaign comes a year after the car maker announced it was shutting down its Australian production sites by 2017, costing thousands of jobs.
Created by AJF Partnership, the campaign is fronted by a child who talks viewers through the various “tests” the car goes through to ensure it is made for Australian conditions.
https://www.youtube.com/watch?v=xAwG3VuloxA
You have to doubt how seriously Holden are taking the job ahead of them when it takes over 12 months to come up with a campaign about the future of their brand. The fact this is the best they could do is troubling.
They may convince some people (and themselves) the Daweoo stuff from Korea is tested for Australia however just changing the suspension setup for Australia isn’t really the same thing as developing a car for our market.
The new Holden – something like the fifth in six years is going to have to spend more money on brand ads and less on product and price ads if they’re to have any hope in the future.
You have to doubt a culture that encourages mediocrity. Really, how many dozens of times has the “kids talk about their crayon drawings = future” been done? About 10 bazillion times. AJF are lucky that Holden marketing has had such high staff turnover. Otherwise their amateur hour ads wouldn’t stand a chance of getting a green light
loved these adds, really get down to the core of the company
people either aren’t aware of holdens history or have forgotten, nothing wrong with embracing the future
holden has a true usp in australia! great to see it remembered, celebrated and embraced
the slogan is a bit meh, plain and lacks substance to anyone not connected with the latest world and only hears about holden through the news won’t realise the significant reliance holden is putting into ‘the next generation’ how about an ad that assures Australians that despite the factories being outsourced its still an aussie brand for aussie customers.