Holding ourselves to account: Owning up to the events of the Mumbrella Christmas party

In his first piece for Mumbrella, Diversified Communications (parent company of Mumbrella) managing director David Longman shares the details of an unfortunate incident that occurred late last year.

A little over four years ago, Diversified Communications acquired Mumbrella. Since then, I haven’t contributed to the content of Mumbrella, leaving that to those who do it best. But after a serious incident following the Sydney Christmas party last year, which included Mumbrella staff, I felt it necessary to get on the front foot and share what happened, including the ramifications.

I’m doing this because Mumbrella has a long history of holding the media and marketing industry to account. It has questioned the actions of individuals and businesses that have seemingly not acted in the best interests of staff, clients and the industry in general. Mumbrella is a strong supporter of diversity, culture and a safe working environment, and is not shy in pushing the industry to be better.

But we’re not perfect ourselves, and this piece is written because I feel it’s important to take ownership of when poor decisions are made. And much like when we call things out in the industry in order to agitate for change, we must be willing to make changes when we realise that our actions are the ones being called into question.

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