Home intruders and first date bills: Schick attempts to challenge male stereotypes in new campaign

Schick Hydro is celebrating the ‘trials of the modern man’ with a new campaign that addresses the expectations that men should pay the bill at dinner or confront a home intruder.

The ads are intended to challenge the audience on their expectations of what men should be.

The Australian ads were based on the global campaign created by Mullenlowe US, which showed a man gaining confidence on his first date from shaving with his Schick razor.