Homelessness funding initiative from The Big Issue gets brand identity and digital platform created by Town Square

Independent creative agency Town Square has created a new brand identity and digital platform for Homes for Homes, a funding initiative from The Big Issue in response to the statistic that 116,000 Australians are homeless and a further 1.5m experience housing stress.

The initiative sees 0.1% of the amount a residential property is sold for donated by the seller to Homes for Homes, helping to fund social and affordable housing. For example, a property sale of $750,000 would result in a donation of $750.

The agency has worked with The Big Issue since 2016.