Honda campaign spotlights its products’ unfortunate longevity, via Howatson and Company
Honda flips a positive into a humorous negative in its new campaign.
Honda’s latest campaign with Howatson and Company takes an unconventional approach to advertising its lawn and garden products.
The manufacturer’s new campaign with the creative agency showcases the longevity of its Power Equipment products.
But instead of highlighting their long-lasting nature as a positive, the campaign paints it as a negative, on the grounds that even when consumers are desperate to buy new Honda products, they cannot, because their older model still works.
