Honda establishes in-house agency, farewells Zenith Media, Leo Burnett, Wavemaker, and TRP
Honda Australia is launching its own in-house agency, one of a number of changes in its marketing and agency model.
It comes after Honda recently appointed Howatson+Company as its new media and creative agency partner, across automotive and motorcycles and power equipment, as revealed by Mumbrella.
It has also “streamlined its agency roster, farewelling long-standing partners across automotive, motorcycle and power equipment”. This includes Zenith Media, Leo Burnett, Wavemaker, and TRP.
It is understood Zenith Media and Leo Burnett chose not to re-pitch for the account.
Nathan, I think you might find that Zenith & Leo’s terminated the arrangement. Good luck to all concerned.
Richard Goodrich.
Good luck to everyone! Dream big team.