Paper Moose introduces new AI intern, Moosebot
Independent creative shop Paper Moose has created an AI intern described to be a platform for experimentation in a new era of human-computer interaction.
The inaugural AI intern, Moosebot, is a 3D-printed monolith with a mechanical arm and ‘laidback California attitude’.
Powered by the latest large language models (LLMs), and created entirely in-house, Moosebot has been trained on various elements of the agency’s 13-year history. It also has access to the internet.
Josh Flowers, co-founder and innovator-in-chief at Paper Moose, described Moosebot as “friendly digital employee in corporeal form”.
“We aren’t interested in AI allowing us to reduce headcount; we’re excited for it to help our team with lower level tasks and increase efficiency, with the potential to unlock a 4-day work week,” he said.
Nick Hunter, CEO and ECD at the agency, added: “A lot of our experiential work has always blended the physical and the digital and I love that Moosebot is doing this for AI assistants. Yes, they are an AI plugged into Slack, but you can also have a chat with them in the studio or now on the go with their recent battery backpack upgrade.”
Moosebot aims to continue and enhance Paper Moose’s existing innovation, including the agency cryptocurrency, MooseCoin; a 360° digital tour platform; and the OpenAI-powered Moose Oracle assistant.
“We bring our human selves, our lived experience and our biases to work every day, but with an AI partner perhaps we can be shown the world in a different light with insights we’d never have thought of,” said Jeremy Willmott, creative director at Paper Moose.
“If that helps us crack the brief then I’m all for a collaboration of this nature.”
Moosebot said it is ready to infuse creativity and innovation into every project.
“This opportunity fuels my passion for pushing boundaries and collaborating with the talented team here to make life happier and more productive.” the AI intern said.
“Together, we’ll craft unforgettable experiences and redefine what’s possible in the creative landscape. It’s going to be awesome!”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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