Honda Jazz asks: How many hipsters can you fit in a car?
Ogilvy Melbourne’s digital arm DT Digital has created a series of online ads for the Honda Jazz poking fun at hipsters, rappers, ninjas and body builders.
The campaign was created by creatives Emma Park and Jason Deacon working with Hungry Beast’s Dan Ilic. Ilic was also behind the controversial Don’t be A Dickhead road safety ads.
Adam Morris, DT Digital’s Creative Director, said: “We wanted to take the stuff that our audience already talks about online and become part of that conversation. And we wanted to enable them to participate in the campaign and create content. We’re excited to see what ideas they’ll come up with.”
Consumers are also being targeted with a competition to suggest what can be packed into the Honda Jazz.
Produced and Directed by Don’t Forget to Smile 😉
http://www.dontforgettosmile.com
Nice viral, allowing customers to shape the content – I smell Old Spice.
I made a suggestion anyway – Models – http://tinyurl.com/293xapy
These videos were produced by Don’t forget to Smile 😉 who comissioned Dan to direct. DFTS 😉 is the new entertainment company created by the people who brought you http://www.pedestrian.tv
Stay tuned for more exciting campaigns.
Nice work to you, david’s agency in melbourne.
Bigger thumbs up the Client.
Car advertising is usually so predictable because car company execs take themselves so seriously. “This new car took us $1billion dollars to develop lets not be creative in marketing it. That would be too dangerous.”
Someone has been brave. Someone has taken a GOOD risk.
How many agency suits can you fit into a Jazz? Wait a minute, I’ll just go ask my client. 😉
I’m really torn, I’m not sure if I hate or love these.
The ninja turtle and pirate at the end of the last one is pretty great though.
Just.What.The – DraftFCB, what are you doing. How much rap can you fit in a Jazz. Just what the…
Great stuff guys. Brings the interest levels of marketing for cars to consumers up a large notch. Well done!
I smell something but it’s not old spice
“Brings the interest levels of marketing for cars to consumers up a large notch.”
I loved that sentence. It brings the interest levels of commenting on Mumbrella posts by consumers up a large notch.
Dont care who did them. I laughed out loud and what’s better its very on brand for the Jazz, I’m guessing the casting agent did’nt have to look too far outside the agency world to cast the hipster spot.
Will they have a newsletter or something to send out? I’ll do anything for a Jazz Mag.
Only 10 drink holders?…. might wait for the next version.
Oh wait, these are what Hipsters are? After being in Sydney for 2 months this is the first time I’ve understood what constitutes a hipster…. *cough* right. So, well… I think I’m a hipster.
Finally something fresh! People will love it or hate it, that’s the way it should be. Simply good is boring.
how many people taking credit can you pack into a Jazz ad?
I think they’re hilarious and engaging.
When can I try and fit into a car with my friends?
That would have been engaging.
I think they are great.
Definately a tip of the hat to the UK gameshow Banzai http://www.ukgameshows.com/ukgs/Banzai, and the japanese challenge shows.
Love the pirate in the ninjas’ boot. Very funny.
OMG brands can be funny on the internet! Well done to honda clients.
Great Idea, great ads, shame about the product!! seriously would you buy a Jazz??
setting some low standards if this is the best we can do
Compared to most car ‘ads’ with the obligatory sweeping Victorian countryside and/or Tullarmarine Freeway etc. these are a breath of fresh air. Shows a lot of insight into what a Jazz buyer might be focused on (i.e. not ‘performance’ or stability control blah blah blah).
Thumbs up.
Holy shit it’s BANGS!!!!!!11
I’d like it more if I could understand what the dude was saying. Or is mumbling incoherently a hipster thing?
Bangs is gonna take you to tha movies in the Honda Jazz
Not sure about these
The hipster isn’t really funny, nor can you understand him. The bangs thing just comes across as a smug pisstake.
Not sure what either do for the car but I guess the agency is getting some attention which is gnerally the end game now,
I think that guy in the first ad is a cock. Just sayin’.
… and then I watched the rest and realised he was the best.
Awesome…. that secondary 40+ female audience will now really know its not a car that has them in mind.
How much crap can you fit into one campaign?
This is worst idea thats come out in a long time
If I drove a Honda Jazz I would be pissed off
Bloody funny. Good on Honda for having some balls. Bangs = stroke if genius!
It’s a voting competition, whoever gets the most votes wins.
So here I was, just sitting around being a Honda Jazz, and all these advertising types kept trying to see how much random things they could put in me. Then some tool with a clip board kept saying different words for a lot. But its cool cause i have 10 cup holders which is win.
Hipster? Um when paying out a selection of people ensure you get the look right or you come off looking like a tool… Those people were like the PG 13 Disney version of Hipsters… Super gay and very unfunny…. Get a bit of realism – Hipsters are more dirty than that and far less polished. Stupid ad.
Could this be the first writ to be delivered via Tumblr?
“Dear Honda, you owe us a million dollars, Sincerely, LATFH”
http://bit.ly/9noB8f