Hootsuite unveils top social media marketing trends for 2023

Hootsuite has today launched its seventh annual Social Trends Report, providing a deep dive into the industry behaviours guiding brands’ marketing and social strategies this year.

The report showed social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, social marketers are getting more agency over their work, and social media marketing has matured as a profession.