Host ends 13 years without a creative department with double ECD appointment

Ad agency Host is scrapping its unique model of outsourcing its creative department by appointing two executive creative directors.

The 13-year old agency, which has to date farmed out creative work to affiliated production companies such as The Glue Society and The Jamboree, has announced Bob Mackintosh as ECD of the Sydney office and Noah Regan to oversee creative in the fledgling Singapore office.

Both offices are now staffing up creative departments, and will have small teams focused on “creating and curating”, Host founder Anthony Freedman told Mumbrella.

Freedman hinted that the model would be changing in an interview about Host’s chances for success in Singapore in February. He told Mumbrella then: “We don’t want to limit the creative talent pool by working with people only on our terms.”