Host picks up Tooheys following pitch

Lion Australia has appointed Host to work on its Tooheys beer brand following a pitch process.

Host joins BMF and Ogilvy on the Lion panel of agencies after Lion handed its Hahn account to Ogilvy in December.

Matt Tapper, national marketing director for Lion Beer, Spirits & Wine Australia, said: “The pitching process was extremely competitive and in the end we chose the agency whose ideas aligned with our ultimate vision: to drive the growth of our brands and the beer category as a whole.