Host wins former BMF client Ella Baché

Just over a week after Host took a swathe of Lion business from rival BMF, the agency has taken on another former client of the Enero-owned agency – Ella Bache.

Host won the account after a competitive review, and will be responsible for developing brand and retail campaigns, plus supporting the skin care brand’s e-commerce programme.

BMF has not worked on the client for more than a year, according to the agency.

Samantha Bragg, Ella Baché’s marketing director said in a press release: “We’re thrilled to have appointed Host as our lead agency following a competitive pitch. We have some audacious goals planned for the future and needed a partner who could work with the team to produce some ground breaking work in the cosmetic category.”