HotelsCombined partners with Richard Marx in nostalgia-driven customer campaign

Accomodation website HotelsCombined has teamed its mascot, Max the bear, with American soft-rock artist Richard Marx in its new campaign which features Marx’s three decades old hit song, ‘Right Here Waiting’.

The videos feature Max explaining the HotelsCombined comparison process but he reassures consumers if they choose to browse other websites, he and Marx will be “right here waiting.”

Created by Che Proximity, the videos were filmed when Marx visited Australia last month.