Household Capital aims to make its brand ‘synonymous’ with home equity in first campaign

Retirees embrace their homes to pay thanks for how they have helped fund their retirement in the first campaign from Household Capital.

Created by The Royals, the campaign aims to ‘make Household Capital synonymous with access to home equity’.

The campaign is also intended to support the company’s plans to ‘deliver $1 trillion of home equity funding into the Australian retirement system’ following a series B capital raising round.

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