Houston Group unveils new brand identity and positioning for Gelatissimo
Gelato brand Gelatissimo has launched a new brand identity and positioning in partnership with brand agency Houston Group.
The new positioning, ‘Flavour Obsessed”, encapsulates Australian’s love for gelato, and is accompanied by a new brand identity that includes a new logo, colour palate and brand voice that remains true to gelato’s Italian roots while capturing the brand’s Australian culture.
