How 3D is changing the online shopping experience

Before you think ‘not another unrealistic tech piece’ – marketers take note: customisable shoes are just the beginning of the evolving physical shopping experience. Shreyas Nivas explains more in this guest post.

It has taken about a decade for the late adopters to truly come to terms with the standard e-commerce website templates and layouts, which display a list of images that describe the products the online retailer is trying to sell.shreyeas-nivas-bdm-at-dominos-pizza

Everybody now understands how an online shopping cart experience works – you visit a website that has about 20 products per page, click on one you like, add it to your cart, charge your credit card, and viola! the new product rocks up at your door several days later, in some cases, the very next day. What a world we live in!

nike-online-shopping-screen-shot

We can look back on this as an obvious outcome given the trends in the tech world but it truly has taken tens of thousands of people spending millions of hours to produce this cumulative effect that we now take for granted.

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