How a conversation at the Mumbrella Awards sparked Velocity’s Earnbassador campaign
Velocity recently announced it was “converting” its marketing budget into frequent flyer points – up for grabs for members who promote the program. Abigail Dawson sits down with the team behind the campaign to uncover the motivation and strategy behind the campaign – and the conversation that started it all.
One year after Velocity Frequent Flyer made its “biggest mistake” – ‘accidentally’ adding 999 million frequent flyer points to The Million Point Giveaway, making it ‘The Billion Point Giveaway’ – the company is once again giving away the thing its consumers want most – points.
Velocity’s award-winning Billion Point Giveaway campaign
