How AB InBev’s in-house agency helped them win a second Cannes Lion
Founder & CEO of Lution and executive chairman at In-House Agency Council, Chris Maxwell, shares his pride in seeing Australians do well on a global stage during the recent Cannes Lions awards for marketers.
I love seeing Australians do well on a global stage, so when my great mates and former Carlton & United Breweries colleagues, Richard Oppy and Tim Ovadia took on Global VP of Marketing roles at one of the world’s largest FMCG companies Anheuser-Busch InBev (ABI), I was excited to see what they’d do with some of the world’s most recognised brands.
When I woke up on Friday to hear that ABI won Cannes Creative Marketer of the Year for the second time in a row, well you wouldn’t believe how proud I am of my old mates and ABI colleagues. A couple ‘Aussies done good’, at the epicentre of global marketing and creativity, beating the world. Perkins, Freeman, Thorpe, Barty, Oppy & Ovadia… or at least that’s how it feels for me.
The story of creative evolution at ABI is an incredible one, from a cost cutting M&A behemoth run by investment bankers to the world’s most creative marketer, and underpinning it all is their in-house agency draftLine.
Turning ethanol into hand sanitiser during the pandemic is such a great idea. I wish more alcohol brands had thought of that!