How adland kept the creative juices flowing while bottled-up in lockdown
As the country emerges from lockdown, Mumbrella’s Anna Macdonald spoke to some of the industry’s leading creatives on how the pressures of the pandemic has affected the creative process and its impact on creative teams and agencies.
The creative industry is one that has traditionally been hands-on and reliant on in-person collaboration. For the past two years, however, Australia has been going in-and-out of lockdown, with rules varying from state-to-state, territory-to-territory and city-to-city.
These barriers to work, which are not in themselves unique to the creative industry, have influenced the way the creative process operates. From the creatives I spoke to, there were split views on whether these external pressures have led to sub-par work or whether they have fostered greater creativity.
Tourism Australia’s chief marketing officer Susan Coghill
